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Where are you now?
You know you need video...
BUT you don't know what to say to build an audience of buyers.
You're ready to grow your business but you have no clear strategy, no idea what to post, and no system to make it work without burnout.
You're posting content...
BUT getting zero to little traction or engagement.
You're putting content out but the views aren't coming, the inquiries aren't coming, and you aren't sure what to fix.
You're showing up consistently... BUT it's not getting you consistent clients.
You're doing the work. You just can't figure out how to get more eyeballs on your content and turn that attention into consistent leads and sales.
Every day without a video strategy is another day your ideal clients are finding someone else to work with.
There's a BIG difference between being an expert and looking like one on video
Let's face it: knowledge and information are FREE online.
Your ideal clients are searching for experience, connection and implementation.
When your message is clear and your presence is magnetic, you don't chase clients.
You attract them.
Podcasts, media features, keynotes, panels — they start finding you.
Success on video isn’t just about getting tons of views and followers, looking or sounding polished, or having a flashy setup.
It's about building a client-generation machine that works for you 24/7.
That's exactly what we'll do together in Magnetic On Video™ PRO.
Stop posting random content.
Start creating videos that convert the right viewers into buyers.
I'm Shirlee Engel. Your Video & Visibility Coach.
I spent 15 years as a TV journalist covering news, politics and national affairs before pivoting to executive communications.
I trained CEOs, politicians, and heads of major organizations on how to communicate their message with clarity and authority.
When I launched my own business during COVID, I assumed being great on camera would be enough to attract clients.
Oh, was I ever in for a rude awakening.
Social media is a completely different animal.
Years of blood, sweat, tears. And a heaping helping of humble pie.
But I finally got the flywheel of content to clients working. And everything started to click.
What I built along the way is the playbook I wish had existed. That became Magnetic On Video™ PRO.
This founding LIVE cohort is the smallest and most intimate it will ever be. You'll get direct access to me at a level that won't exist as this new program grows.
If you're ready to have someone guide you step-by-step to turn videos and visibility into clients and revenue, keep reading. You'll see exactly how we'll do this together.
I'M IN, SHIRLEE! ⟶
Imagine having...
✅ A steady stream of clients reaching out saying, "I've been watching your videos. I need to work with you."
✅ A calendar filling up with podcast interviews, speaking gigs, and media opportunities that grow your reach and cement your authority.
✅ A repeatable system that tells you exactly what's working and turns your visibility into measurable revenue.
This isn’t another “post-these-templates” course that you'll never finish.
Magnetic On Video™ PRO is my 10-week LIVE implementation experience where you don't just learn the strategy. You build it, you measure it, and put it into action with me guiding you every step of the way.
Because more information doesn't grow your visibility. Guided implementation does.
JOIN THE LIVE EXPERIENCE!
From "Random Creator" to "Client-Getting Machine"
🚀 WEEKS 1-2
Stop the cycle of "random acts of content" for good. You'll develop a strategic system for translating your deep expertise into compelling video assets that do the selling for you.
Get crystal clear on your audience and pinpoint the exact messages that resonate with your ideal clients. Every video you create will serve a strategic purpose for your business.
You'll discover:
✅ The Content Compass framework to guarantee you're staying on message and on brand. You'll never run out of client-attracting content ideas again.
✅ The secret to writing irresistible hooks that stop the scroll and pull your dream clients into your world in the precious opening seconds.
✅ How to master video storytelling with the right video styles and script structure, turning your personal experiences into compelling marketing content.
✅ How to turn client success stories into powerful conversion tools to build social proof and position yourself as the go-to expert in your niche.
From “Amateur Dabbler” to "Consistent Video Pro"
🚀 WEEKS 3-4
I'm just gonna say it: video quality DOES matter. Looking and sounding professional isn't a luxury. It's essential for building the trust that turns viewers into clients and it separates the amateurs from the pros.
If complicated tech, expensive gear, or time-sucking editing has held you back, this module is your breakthrough. You'll learn a simple, repeatable system for creating polished, high-credibility videos using what you already have.
You’ll discover:
✅ How to turn any corner of your home into a “Credibility Studio” that instantly positions you as a high-end professional.
✅ The simple lighting and audio tweaks that make you look and sound like a seasoned expert, keeping viewers engaged and hanging on your every word.
✅ Workflows to batch-create an entire month of high-quality video content in just a few focused hours.
✅ The AI-Powered Content Multiplication system to instantly turn one video into 10+ pieces of content, allowing you to reach every platform your clients hang out on with a fraction of the effort.
✅ A streamlined, “paint-by-numbers” editing process that cuts your production time in half without ever sacrificing quality.
From "Best-Kept Secret" to "Go-to Expert in Your Niche"
🚀 WEEKS 5-6
Great content gets you noticed. Real authority is earned by showing up, delivering value, and owning every stage you step onto, no matter how small.
In this module, you’ll learn how to position yourself for and pitch high-level opportunities like speaking engagements, media features, and premium collaborations — and how to show up like a pro once you land them. You’ll build the assets, presence, and performance skills that make your expertise impossible to ignore.
You’ll Discover:
✅ What media outlets are looking for in your pitch and how to stay out of the junk pile.
✅ My step-by-step Podcast Booking System to land you on podcasts in your industry, putting your message in front of thousands of ideal listeners, even if you've never sent a pitch in your life.
✅ How to use "Authority Engine" platforms like YouTube and LinkedIn to position yourself as a thought leader on the second largest search engine and the #1 professional platform and attract high-value B2B clients and partnerships.
✅ How to create a powerful Speaker Sizzle Reel that instantly showcases your expertise and opens doors to major opportunities.
✅ A template for crafting a Professional Media Kit that makes event planners say, "We need to book them!"
From "Random Marketer" to "Reliable ROI Machine"
🚀 WEEKS 7-10
What if you could draw a straight line from specific videos to new client inquiries in your inbox?
In this final module, you'll install a system to track, measure, and optimize, ensuring every piece of content is intentional. Using the Video ROI Dashboard, you'll gain the clarity and confidence to make smart, data-driven decisions that accelerate your growth, fill your pipeline, and create predictable business results. It won't always be linear, but you'll never waste time guessing again.
You’ll Discover:
✅ How to spot data trends and quickly identify which videos are directly driving inquiries, opportunities, and sales.
✅ How to understand platform analytics, so you can stop guessing and make smart decisions based on what the data is really telling you.
✅ A step-by-step method for mapping your client's journey, from their first view to the final sale, so you know exactly which content seals the deal.
✅ The Content Optimization Cycle that shows you how to continuously improve your strategy, ensuring your results get better and better over time.
✅ The complete plan to systematize your growth, creating a predictable client attraction engine that works for you 24/7, without you having to be chained to your business.
Lori stopped overthinking every detail and created videos she's proud of!
Shirlee made everything approachable, clear, and inspiring. What I appreciated most was how practical the lessons were. I could immediately apply what I learned to my own video projects.
The mix of creative storytelling and hands-on AI tools really gave me confidence to bring my ideas to life. Shirlee was supportive, encouraging, and always shared valuable feedback that pushed me to do better work.
If you want to create professional, engaging videos without feeling overwhelmed, I highly recommend this program. It gave me the tools, structure, and motivation I needed to step up my content and put myself out there.”
LORI, INTERIOR DECORATOR
When you join Magnetic On Video™ PRO, you'll also get a curated set of bonuses designed to support every stage of your video and visibility strategy. More than $1,700 in value!
But act fast! The sooner you join, the more you get.
BONUS: Studio In A Box
🚀 Your blueprint to set up a video space that builds instant authority and credibility
⚡ Only available until Tuesday, May 5 at 11:59 PM ET
Inside Studio In A Box, you'll get:
✅ Interior design guidance to quickly transform a room or corner into a ready-to-film studio without renovating your space.
✅ A ‘Good, Better, Best’ gear guide with direct links to my favorite video equipment for business owners.
✅ A visual, step-by-step setup plan that shows you exactly where to put your camera, lights, and microphone for the most flattering, professional look.
✅ The little-known lighting and audio secrets that separate the amateurs from the pros, helping you build instant credibility with your audience.
BONUS: AI-Powered Content Studio
🚀 Your entire content creation system, supercharged by AI
Inside The Content Studio, you'll get:
✅ The Brand Voice Builder GPT to build a magnetic brand voice so every script and message sounds authentically you.
✅ The Audience Finder GPT to get deep insights on what your ideal clients are actually asking for, so you can create content that builds trust, engagement and connection.
✅ The Script Genius & 4-Week Content Planner GPTs to turn a blank page into a fully executed content plan.
✅ A master spreadsheet to plan, track, and optimize your entire visibility strategy.
BONUS: Spotlight Success Toolkit
🚀 Your Complete Toolkit for Landing Podcasts, Press, and Speaking Gigs
Inside The Spotlight Success Toolkit, you’ll get:
✅ My Podcast Pitch Templates to get you booked on the shows your ideal clients are already listening to.
✅ A Speaker Sizzle Reel Script Template so event organizers immediately see you as the right person for their stage.
✅ The Media Kit Template designed to make journalists and producers take you seriously from the first look.
✅ A Visibility Messaging Guide to help you map key talking points and handle questions so you walk into every appearance knowing exactly what to say.
BONUS: Visibility ROI Dashboard
🚀 Stop guessing which content and visibility efforts actually grow your business.
Inside Visibility ROI Dashboard, you'll get:
✅ A plug-and-play tracker to see every lead, podcast interview, media feature, and speaking opportunity your visibility strategy generates, all in one place.
✅ A curated list of the only metrics that actually matter for video, so you stop obsessing over likes and views, no matter which platform you're on.
✅ Monthly Reporting Templates that give you a clear snapshot of your progress and where to focus next.
✅ A Goal-Setting Framework to make sure you're not just tracking data but using it to hit bigger business goals each quarter.
So Let's Recap...
Here's Everything You Get Inside Magnetic On Video™ PRO:
✅ 4 Core STAR Method Modules — 10 weeks of structured curriculum covering Story, Technique, Authority and Results
✅ 6 Live Hot Seat Coaching Calls with Shirlee, Thursdays at noon ET
(Value: $1,997)
✅ LAUNCH DAY BONUS: Private 1:1 Strategy & Implementation Call with Shirlee
(Value: $500) ⚡ Join by Friday May 1 at midnight to claim this
✅ Studio in a Box — your complete video setup blueprint
(Value: $297) ⚡ Disappears Sunday May 4 at midnight
✅ AI-Powered Content Studio — 4 custom GPTs and a master content spreadsheet
(Value: $397)
✅ Media Kit Template — pitch yourself to podcasts, media and stages
(Value: $97) ⚡ Disappears Tuesday May 5 at midnight
✅ Video ROI Dashboard — your plug-and-play visibility and revenue tracker
(Value: included)
Total Value: $3,682
Regular Price: $1,997
Limited Time Offer: $997
It’s Decision Time
You have two choices.
OPTION 1: Keep posting without a strategy and hoping something eventually lands.
OPTION 2: Decide that this is the moment you build the video presence that actually brings clients to you.
Doors close Tuesday, May 5 at 11:59 PM ET.
After that, the founding live cohort price is gone.
Even one new client from what you learn inside more than pays for your investment.
14-DAY ZERO-RISK MONEY BACK GUARANTEE
Join Magnetic On Video™ PRO and explore the first module and bonuses risk-free.
If after 14 days you've gone through the initial lessons, experienced the STAR Method framework, and don't see how this video strategy can make a difference in your business, email support@magneticonvideo.com for a full refund.
No hassle. No hard feelings. No questions asked.
I'm confident that even the first module alone will show you what's possible when you finally have a strategy built around your business.
JOIN THE LIVE EXPERIENCEFREQUENTLY ASKED QUESTIONS
Your Burning Questions Answered
How is this different from other video or branding programs?
Will this work for me if I don't have a big audience?
What if I don't feel confident or hate being on camera?
Do I need to have video experience or fancy equipment to join?
What exactly will I walk away with?
How much time does this take?
When are the live coaching calls?
What kind of support do I get inside the program?
Can I get a refund if I change my mind?
Earnings Disclaimer
Every effort has been made to accurately represent Magnetic On Video™ PRO and its potential. While video strategy and visibility can significantly impact your business growth, we make no guarantees that you will earn a specific amount of income by using the tools, strategies, or techniques in this program.
Any examples or testimonials shared are not to be interpreted as promises of earnings or results. Your success depends entirely on your own effort, consistency, skills, and application of the material. This is not a “get rich quick” program — it’s a system designed to help you build authority, visibility, and potential revenue over time through focused action.
We cannot guarantee your success or income level, nor are we responsible for any business decisions or outcomes you experience while implementing the training. Your results will vary based on individual factors such as your background, niche, audience, commitment, and market conditions.
Some content within Magnetic On Video™ PRO may include forward-looking statements that express our expectations or opinions about potential outcomes. These statements are not guarantees of future performance. Actual results may differ based on your own circumstances and actions.
By enrolling, you acknowledge that you understand and agree there are no guarantees of specific results or financial returns.
